Tool and adhesive brands get behind new National Home Improvement Week
A new consumer-facing marketing initiative for Spring 2018 – National Home Improvement Week – is being launched to the UK home and garden industry. Co-ordinated by the British Home Enhancement Trade Association (BHETA), it is being backed by brands from thirteen of the leading supplier companies. Using the registered tag line ‘Love The Home You […]
BHETA comment: Is it DIY, upcycling or home improvement?
DIY, home improvement, repurposing, upcycling…Paul Grinsell, BHETA’s Home Enhancement Director, discusses how new markets are not just to be found overseas… The DIY market has long been a target for suppliers of tools as well as all the many associated consumables. So, it is good news that 60% of delegates at this year’s Global DIY Summit declared themselves positive […]
Germany’s Wolfcraft Tools joins BHETA and plans to raise UK profile
European manufacturer of hand tools and accessories Wolfcraft is joining BHETA as part of its continuing investment in its own sales and marketing operation in the UK. The family-run, German company, which has relied on wholesalers for the last eight years, is keen to build its profile with UK retailers, having recently expanded its production […]
Stanley Black & Decker joins British Home Enhancement Trade Association
Heavyweight brand Stanley Black & Decker has joined the British Home Enhancement Trade Association (BHETA). With its UK head office in Slough, Stanley Black & Decker provides engineered fastening systems, tools, storage and commercial electronic security. Black + Decker is reportedly the inventor of the first portable electric drill as well as the world’s first to bring […]