NMBS has made it easier for its merchant members to embrace mobile technology to market their businesses.
The UK buying society for independent builders, plumbing and heating, timber and hardware merchants, has recently introduced a new Special Offers App. It enables users to quickly, easily and cost effectively communicate details of special offers or promotions they might be running direct to their customers’ smartphones and tablets.
App can be tailored to merchants’ own corporate branding
The look of the new app is highly customisable and can be tailored to reflect the merchant member’s own existing corporate branding. The new app is also incredibly easy to use, NMBS said, even for the less tech savvy.
Users can quickly and easily add information concerning their special offers to the app through a simple and intuitive interface which also features step-by-step instructions and prompts. Once a promotion has been added, the merchant’s customers who have downloaded the app onto their mobile devices will receive a push notification.
Customers can also set up further alerts to remind them when a promotion is coming to an end. These reminders can take the form of additional push notifications, calendar appointments or email or text alerts. In addition, customers can use the app to create shopping lists and to send orders to the merchant either by email or via SMS.
The app can also provide customers with details of the merchant’s nearest branch relative to their current location, its phone number and even directions on how to get there.
“Helping members embrace technology to promote their business”
Being mobile based, the new NMBS Special Offer App offers significant cost savings compared to using traditional print methods to promote special offers. It is also much quicker to update and change than printed collateral.
Subscription to the new NMBS Special Offers App costs just £299 + VAT for an entire year. The merchants’ customers meanwhile can use the NMBS Special Offer App for free and can quickly and easily download it from either the Apple App Store or from Google Play.
The new Special Offers App complements NMBS’ existing Member Locator App which was launched in 2016. This app allows trade professionals and other users to search for the nearest branches of NMBS merchant members within a 99 mile radius of their current location or an entered postcode.
“As part of our commitment to strengthening independents, NMBS aims to support and add value to our members in as wide range of areas as possible,” said NMBS Sales and Marketing Manager Dean Hayward.
“The launch of the new NMBS Special Offer App reflects that. It enables our members to embrace the latest technology to promote their business and to enhance their profitability and success – and all without committing to the investment required to develop an app of their own.”